PwC | State of the Art

Project description

PricewaterhouseCoopers wants to be completely carbon neutral by 2030. That is why PwC is collecting data from any source imaginable: water and electricity use, mobility, food waste management, you name it. All this data needs to be analysed so that sustainable action points can be created. For this PricewaterhouseCoopers needed a visual medium. 

Data is great at objectively describing reality and can reflect constant change. It is not good at evoking emotion. And as a wise philosopher once said: “You don’t persuade people through the intellect, you do it through emotions.”

Art does instil emotion, however, it paints just a single subjective perspective of reality. That is why we combined the strengths of data and art with the power of algorithms to create art that not only moves people but also reflects a constantly changing picture of reality.



Brand: PricewaterhouseCoopers

With: Laurens Martens

Winner of the 2019 Switch Pitch